The colourful striped pattern leaves no room for doubt. It's a Paul Smith design. Paul Smith launched his namesake brand in 1970. The instantly identifiable visual identity of the brand has marked apparel. accessories and objects bearing their creator's unmistakable aesthetic. Paul Smith watches for men and women combine tradition and modernity in a uniquely British manner. The designs are timeless and contemporary at the same time. The leather straps and sturdy bracelets. the vibrant and quirky dials are characteristic Paul Smith. Inspiring and unconventional. restrained but humorous. upending high art and ameliorating everyday life.